First I build this original image- the photo or the drawing- into a digital design that I like. This first transformation can be as simple as adding colours or shapes to a drawing, or cleaning a photograph, but it often means a lot more: applying filters, simplifying, fragmenting or repeating the image, recolouring it completely, layering other images in… there is a lot of experimentation at this stage, I start and I stop, I come back to it later, I tweak and I tinker..